EK5OBITION
If some of you haven’t already noticed, we again are introducing a new logo to our roster. If you’re already familiar with the brand, then you know we like to tell a story with our name. When we feel a new chapter begins, we like to visually show the consumer a symbol of not change but progression. Logo branding is a major tool a lot of companies use to keep the longevity of their product, but us on the other hand want the consumer to relate more to the brand name if anything. Our logos simply compliment what we are currently doing.
Simplistic and minimal is the key approach to our design aesthetic. We want to symbolize positivity, to contribute to society, to become more and exceed everything around you. Now with the new year closely among us, you will see EK5 provoking more ideas and convince you to wander on the road less traveled.
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i can’t get fresher than this.